SERENA™ | Coastal Ease Midi Dress – North & Bloom
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4.8 | 10395+ reviews

SERENA™ | Coastal Ease Midi Dress

Regular price $129.95 CAD Sale price$64.95 CAD Save 50%
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Anniversary Sale


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Almost sold out - 3 items left

  • Free Shipping Across Canada With Canada Post
  • 60 Days Money-Back Guarantee
  • Delivered in 2–4 Business Days

Relaxed, refined, and made for real moments.

Meet the SERENA™ Dress — designed for effortless days where comfort and style go hand in hand. The soft, flowing fabric combined with the bold contrast panel creates a modern, flattering look without ever feeling overdone.

Whether you're walking along the beach or enjoying a slow afternoon, this dress moves naturally with you — light, breathable, and easy to wear from morning to evening.


Why you'll love it

• Lightweight and breathable — perfect for warm days
• Relaxed fit that doesn’t cling to the body
• Modern contrast design for a flattering silhouette
• Soft fabric — no itching or stiffness
• Non-see-through — feel confident all day


From casual beach walks to everyday moments — SERENA™ is the kind of dress that makes getting dressed feel simple, effortless, and just right.

Fit Type: Regular Fit

Maximum washing temperature 30°C/86°F
Do not bleach
Wash with similar colors
Iron at a maximum of 110°C/230°F
Do not dry clean
✔ Loved by 5,000+ women across Canada ✔ 4.8 average rating ✔ 60-day money-back guarantee
Elena
Elena
★★★★★
I wore this on holiday and it was perfect for warm evenings out. Light enough to stay cool but elegant enough to go straight from the beach to dinner. The fabric drapes beautifully and I got so many compliments. It’s become my favourite travel dress.
Bianca
Bianca
★★★★★
This is the kind of dress you throw on and instantly feel put together. I wore it on the beach at sunset and it moved so nicely in the breeze. Fits true to size, the fabric is soft and not see-through at all. Really happy with this one — great quality for the price.
Wendy
Wendy
★★★★★
I honestly wasn’t expecting much but this dress blew me away. It’s so comfortable — I’ve been wearing it around the house and out running errands and it looks great for both. The contrast panel is really striking in person. Definitely ordering another colour if they bring one out.

We offer free shipping within Canada for all orders.

We ship all packages with a Track & Trace code so you can always monitor your order.

The average shipping time is 2 to 4 business days, depending on your location.

If you're not completely satisfied, you can return your order within 60 days.

We keep the process simple and hassle-free. Just contact our support team and we’ll help you every step of the way.

Your satisfaction is our priority.

We are here to help. For any inquiries or assistance, please don't hesitate to contact us.

Linda , Pamela , Emma , and 10K+ other women are wearing North & Bloom!

What Our Customers Say

I was hesitant to spend $200 on a dress from a website I didn't know, but I'm so glad I did! The quality is amazing and the fit is perfect. Thanks North & Bloom!

Verified

Megan K. – Quebec City

Have ordered here several times now and each time hasbeen an excellent experience. Products and service arefrom high quality. Truly a store you can trust!

Verified

Claire D. – Winnipeg

Fantastic experience with North & Bloom! The order arrived quickly and safely, and the quality of the products is top notch. It was a little exciting to order online for the first time, but everything went exactly as expected. I will definitely order again!

Verified

Sophie L. – Montreal

I find online shopping difficult because I want it to beright first time and I like my clothes to be comfortable. But I ordered my items via the size chart and they fit perfectly. A big success at North & Bloom!

Verified

Laura B. – Ottawa

My order was processed and delivered quickly, and I am extremely happy with the clothes I received. The fit is perfect and the quality is great. It is good to know that North & Bloom provides reliable products.

Verified

Sarah M. – Toronto

Quality & Style

At North & Bloom, we believe in quality over quantity. That's why we source only the finest materials and collaborate with skilled artisans who share our vision. Our mission is to offer stylish, durable, and versatile fashion that effortlessly fits any occasion.

Eco-friendly

Free shipping

Easy returns

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FAQs

Our pieces are crafted by experienced manufacturers from around the world, carefully selected for their commitment to quality and ethical production. We ensure that each item meets our high standards before it reaches you.

We select high-quality materials that are rigorously tested for durability and strength. Each material is chosen to ensure our pieces offer exceptional style and long-lasting performance, so you can carry your essentials with confidence and elegance.

If you're not completely satisfied with your purchase, please email us at info@northbloomco.com. We offer a 60-day return policy to ensure you can shop with confidence.

You can track your order by entering your Order Number + Email/Phone Number on the "Track Your Order" page. Once you’ve entered your information and clicked "Track," you will be able to see the status of your order.

If you have any questions or experience an issue with your order, please visit our Contact Page or email us directly at info@northbloomco.com.

Our customer care team is happy to assist you promptly.

SERENA™ | Coastal Ease Midi Dress